Touring Italy: new advertising campaign with Italia Much More video and site

After Silvio Berlusconi’s gaudy “Magic Italy” advertising campaign to promote the brand of Italy itself, we’re happy to see a much nicer video promoting travel to Italy.
This Italian commercial is shown internationally as part of a huge investment that Italy is making in publicising tourism and travel to the Bel Paese.

While we had fun with the Noemi Letizia logo, the Italia Much More video is a lovely vision of Italy, showing famous sites such as the Colosseum in Rome, St Mark’s Square in Venice, the Ponte Vecchio in Florence and, of course, a “cin cin” dinner of good cuisine and Italian wine.

To see more of this advertising campaign and for further tips on travel in Italy, see the Italia Much More website.