New advertising campaign on Milan city streets

Milan has recently seen an innovative advertising campaign spring up around the city for a gymnasium.
Rather than handing out leaflets or puffing through the streets with some writing on a t-shirt, the Leo Burnett agency has come up with the idea of hanging posters from overhead wires.

The Sparring Partner “Hanging by a thread” campaign shows pictures of people in various work-out positions dangling above the heads of pedestrians.

Whether it inspires people to get in shape at a gym, it is certainly more interesting than a leaflet.

Via Revolution