Ooch by Sam Sannia

“Salone del Mobile” Milan gave us the chance to see and try this new armchair projected by the Anglo Italian designer Sam Sannia for BB Emmebonaicna.
Ooch, this is the name of the armchair, mixes a vintage look with a very modern design.

The seventies influence is absolutely evident here.

The four soft cushions piled upon its base allow the body to hold whatever position it likes.
An armchair that automatically moulds to the shape of the body and gives the body all the comfort it needs.