© lilufoto (Fotolia) supporter france – football
© lilufoto (Fotolia)
Every time a new Apple product is released, you can expect that plenty of consumers will be clamouring for it. Apple’s new product, the white iPhone 4, is currently making its way through the Beijing market. Beijing, for those that aren’t familiar, is a very densely populated city. That fact, coupled with the incredible demand for the white colour, is causing a frenzy.
People were lined up for blocks for the product, some people waiting hours to get their hands on it.
The interesting thing about this is that nothing is changed technologically. It’s just a new colour! Everyone seems to be attracted to that particular colour, some consumers saying that it conveys a youthful beauty. Nonetheless, it’s a brilliant marketing scheme by Apple. The delayed release made the anticipation for the white iPhone 4 even more palpable, and they stand to make many millions of dollars for what is basically an accessory.
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