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Alfa Romeo 100 years anniversary exhibition in Milan

14 April, 2020

To celebrate its centennial anniversary Alfa Romeo will release some of its most beautiful historic models to the Triennale museum in Milan. The exhibition, called “Il segno Alfa” will take place from September 23rd to October 10th and will retrace…

MV Agusta, Pagani and the Frecce Tricolori

31 March, 2020

Recently the Italian jet fighting aerobatic team, the Frecce Tricolori celebrated its 50th anniversary and it’s not exaggerated to say that the incredible team is one of Italy’s pride and joys. The team often performs all over Italy to the…

Vintage Ducati and Keira Knightley for Coco Chanel

26 March, 2020

We’re used to seeing Ducati in red and in motion, but in this video a vintage-look beige Ducati 750 Sport is sat on by Keira Knightley. It’s part of the advertising campaign for Chanel’s Coco Mademoiselle perfume. It’s a strange…

Italy farewells Pietro Ferrero

25 March, 2020

Pietro Ferrero from Italy’s famous nutella-making Ferrero group passed away on Monday in South Africa, while riding his bicycle. The details of his death haven’t been released yet, but it is expected he possibly died of a heart attack. While…

Colosseum brand value at 90 billion euros: the Colosseum vs Coca Cola

23 March, 2020

Rome’s Colosseum has more than meets the eye. Not just a world heritage monument and one of Italy’s biggest international icons, it appears that the ancient site has become a successful brand name, appearing ahead of Milan’s Duomo cathedral in…