Italian symbols Archives

Dolce vita legend goes electric: Piaggio Ape Calessino Electric Lithium

1 April, 2020

Yesterday we saw the Vespa video of the Piaggio museum in Italy, and today we look at another Italian motoring icon: the “ape“. The original three-wheeled trucks date back to 1948 and are still used today for useful, versatile transport.…

Colosseum brand value at 90 billion euros: the Colosseum vs Coca Cola

23 March, 2020

Rome’s Colosseum has more than meets the eye. Not just a world heritage monument and one of Italy’s biggest international icons, it appears that the ancient site has become a successful brand name, appearing ahead of Milan’s Duomo cathedral in…