BMW and AC Milan have sealed a sixth straight partnership, blending sport, technology and sustainability for the 2026/27 campaign.
For the sixth year running, BMW Italia remains the official automotive partner of AC Milan. The renewal, covering the 2026/27 season, cements a collaboration first forged in 2021 and signals a long-term commitment to intertwining the worlds of high-performance football and cutting-edge mobility.
Both brands intend to use the partnership as a platform for joint events, fan-centric activations and a shared narrative around innovation, inclusion and the transition to electric powertrains.
The agreement designates BMW as the club’s premium partner meaning the German manufacturer will continue to supply a dedicated fleet of vehicles to the Rossoneri.
The current roster already includes the BMW X5, X6 and X7 while the electrified iX3 showcases the brand’s push toward zero-emission solutions. Looking ahead, newcomers such as the iX5 and the forthcoming iX7 are slated to appear on the club’s grounds, aligning with BMW’s broader Neue Klasse strategy.
Sixth year collaboration confirmed
The renewed contract mirrors the success of previous seasons, during which both parties reported heightened brand awareness and valuable cross-audience engagement. By anchoring the partnership to a full football calendar, BMW gains exposure at every home match in the iconic San Siro stadium, while AC Milan benefits from the prestige associated with a premium German automaker. The deal also reiterates a shared commitment to sustainability, with both entities pledging to integrate eco-friendly practices into their joint activities.
Shared projects and community impact
One of the most visible outcomes of the alliance is the BMW in Tour initiative, launched in 2023 in cooperation with the Insuperabili Foundation and the Italian BMW dealer association (ACIB). This traveling program visits schools, community centres and public spaces across Italy, using football as a vehicle for social inclusion. Over three seasons, the tour reached fifteen locations, offering workshops that combine the excitement of sport with the educational value of mobility concepts.
Future iterations of the tour are set to expand their scope, incorporating more explicit messages about electric mobility and the environmental advantages of low-emission vehicles. In parallel, fan-experience zones at match days will feature test-drives of the latest BMW models, interactive displays on sustainable transportation, and meet-and-greet sessions with club legends, thereby deepening the emotional link between supporters and the brand.
Inclusion and sustainability initiatives
Beyond the tour, the partnership backs a series of events that champion diversity and accessibility. By collaborating with local NGOs, BMW and AC Milan aim to create barrier-free experiences for fans with disabilities, promoting a message that modern mobility should be available to everyone. These projects dovetail with the automaker’s broader corporate goals of carbon neutrality and responsible product development.
Automotive showcase and the Neue Klasse future
The on-field partnership doubles as a rolling showroom for BMW’s evolving product line. The presence of the iX3 on club premises signals the brand’s commitment to electrification, while upcoming models such as the iX5 hydrogen-fuel cell vehicle are expected to make promotional appearances during high-profile fixtures. This strategy allows BMW to test public reception of nascent technologies in a real-world, high-visibility environment.
As the Neue Klasse platform gains momentum, the partnership will serve as a live laboratory for showcasing how premium performance can coexist with sustainability. Fans will not only see the latest SUVs and sedans but also receive education on charging infrastructure, renewable energy integration and the long-term benefits of a cleaner automotive ecosystem. In essence, the collaboration turns every match day into an opportunity to drive the conversation forward on the future of mobility.
