google news

BMW vs Audi: BMW billboard ad above Audi Hong Kong dealership

The Audi vs BMW challenge is getting serious with this funny picture of the Hong Kong Audi dealership adorned with an enormous BMW billboard above it.
It seems that when the going gets tough….
After BMW’s not very exciting EfficientDynamics video with the prococious child genius, Audi has produced a “friendly competition” video and one called “the spell”.

So far we have to give Audi and BMW 1-0 for creativity in advertising.
Although having nabbed that space above the Audi dealership, BMW could be a step ahead in guerilla tactics.
See the videos after the jump.

Inline Feedbacks
View all comments

More To Read


New 1.8-liter turbo engine for the Audi A3

24 April, 2020
Audi has announced a new 1.8-liter turbo engine for the A3. We talked about it a couple of weeks ago, together with a 2.8 V6 FSI ValveLift, but now it’s…

Audi S1 to get 270 hp?

22 April, 2020
As the Audi S1 that we had hoped to see at the 2010 Paris Motor Show became the A1 1.4 TFSI, it has served only to increase speculation of when…

Audi RS6 Avant- official images and specs

21 April, 2020
Finally, the official announcement of the Audi RS6 Avant has come. The new “monster” from Ingolstadt is really a super-car in all but appeareance: the engine is a 5.2-liter V10…

Audi Q7 SUV up for facelift

21 April, 2020
The large Audi SUV Q7 is preparing itself for a restyling halfway through its career, with a few touch-ups to the lights and front. The updates will see the adopting…