BMW vs Audi: BMW billboard ad above Audi Hong Kong dealership

The Audi vs BMW challenge is getting serious with this funny picture of the Hong Kong Audi dealership adorned with an enormous BMW billboard above it.
It seems that when the going gets tough….
After BMW’s not very exciting EfficientDynamics video with the prococious child genius, Audi has produced a “friendly competition” video and one called “the spell”.

So far we have to give Audi and BMW 1-0 for creativity in advertising.
Although having nabbed that space above the Audi dealership, BMW could be a step ahead in guerilla tactics.
See the videos after the jump.